entrepreneurs and founders


WHy should founders learn to code? 

Almost any business you build today is more likely to find customers, suppliers, opportunities, make sales, do its billing and marketing online than via any physical storefront, paper, billboard or anything else.

So how on earth can you as an entrepreneur be effective if you don't understand how these things work? How capable will you be at fending off competition when your competitor makes everything more convenient for your customers online?  How can you build effective businesses when you can't communicate with the people building the thing that  the business will depend on, namely the app? How can you assess your coding team or agency's (high-paid) work, when you have no way of evaluating what they do?

a classic dilemma

 Entrepreneurs have a classic dilemma when it comes to technology. If they aren't technologists themselves, then adding that crucial digital dimension is usually going to cost them, in equity, capital, or control; or a combination of the theree that will make your head spin.

At Ruby on the Beach, we're motivated to help non-tech founders bridge that gap. Even if you never write another line of code after you graduate (and we don't see that happening with our past grads), you'll be equipped with a new set of business skills that you simply can't afford to be without. In the coding world, where mistakes cost well over $100 an hour to fix (after you've paid your team to make the mistakes in the first place), being code-enabled is a no-brainer.

Learning to code provides you with the means to evaluate, direct, and communicate what the requirements are for your new venture. Basic techniques that are an everyday part of coding work are things that you can learn and apply to ensure that the coders you depend on build and deploy what you envision – and to understand the technical issues that can make a change to your vision a good or bad choice.

founders at RotB

If you're a founder or entrepreneur thinking about a code camp, know this:  We're entrepreneurs, too. We've built startups; CTOs, CEOs, lead devs and so on. So we get where you're coming from. 

We've seen a regular stream of people like you come through, and our program has been built to ensure that your bootcamp experience is just as well suited to your goals as it is to someone seeking an entry level job in IT. We don't think you'll find that many other places.

That means that you can work with us to develop a curriculum that has a specific emphasis on the skills non-tech founders need to build their own startups, and direct coding teams.

Our goal is not to turn founders into lead developers, any more than it is to turn our regular participants into the same. What we aim to do is make you as effective as possible in achieving your goals, and as active a part of the tech development process as possible.